Three Basic Rules for Business Suvival

Here are the Three Basic Rules for Business Survival in hard times (or any time):

1. Never run out of cash.
   
2. Never ever run out of cash.
3. Never, never ever run out of cash.

If you and your management team are not presently calculating and tracking important factors like:

• Your Throughput Cash Velocity
• Your Cash Consumption Rate
• Your Net Cash Rate

Then you just might run out of cash.

If you don't know how to calculate any of the following metrics:

• Cash-to-Cash Cycle
• Throughput Cash Velocity
• Cash Consumption Rate
• Net Cash Rate

Then contact me at for more information.

(c)2008, 2009 Richard D. Cushing